Wah Tea
FMCG
PACKAGING
VISUAL IDENTITY
DIRECT TO CONSUMER
ILLUSTRATION
FMCG
PACKAGING
VISUAL IDENTITY
DIRECT TO CONSUMER
ILLUSTRATION

Wah Tea Estate was established in 1857 in Palampur, Himachal Pradesh by the British. The estate saw decades of continuous cultivation, and even survived an earthquake which struck the region in 1905.
It has been run by the Chaiwala Family shortly after. Wah Tea was our first ever client – even before we were a studio, and we have worked with them for over 8 years. From creating their logo, to their rebrand in 2019. Working on their packaging, and using them as a base for experimentation. They're a set of clients that have trusted us blindly, helping us becoming the designers we are today!

In the crowded landscape of tea, Wah Tea was bold enough to let us make BLACK their brand colour back in 2010. This colour became their identity and a big part for their sales relative to their competitors in the Kangra Valley. Even today, when we rebranded them, the colour black was the only thing that remained consistent.

Over the last 5 years, Wah Tea also runs a boutique property in their gardens called the Lodge at Wah, and the Tea Room at Wah. We have brand all their offshoot brands as well!


Wah Tea helms from the lesser known tea regions of India, making its flavour unique. Nestled amidst the Dhauladhar Mountains in Himachal Pradesh, this plantation gains many benefits from its location. That's why the mountains became synonymous with Wah Tea, and we choose to use that in all their brand extensions. No matter colour, or format – the mountain range always shows up for the Wah TEa product lines.

If you look at their three ranges of products:
• the stand up pouches (for large quantities)
• the cardboard tubes (for gifting or trying new flavours)
• the Health Teas (using himalayan herbs)
you will see how we have adapted the usage of the mountains to stand out in each, while remaining similar.


Being an eco resort along with a part organic plantation, Wah Tea also emphasises on the importance of reducing waste. As their design partners, we try to carry this through in their packaging too. Their new range is designed in cardboard tubes and uses no plastic. It is also reusable making it much more sustainable product overall.


Credits: Wah Tea, The Lodge at Wah

Wah Tea
FMCG
PACKAGING
VISUAL IDENTITY
DIRECT TO CONSUMER
ILLUSTRATION
FMCG
PACKAGING
VISUAL IDENTITY
DIRECT TO CONSUMER
ILLUSTRATION

Wah Tea Estate was established in 1857 in Palampur, Himachal Pradesh by the British. The estate saw decades of continuous cultivation, and even survived an earthquake which struck the region in 1905.
It has been run by the Chaiwala Family shortly after. Wah Tea was our first ever client – even before we were a studio, and we have worked with them for over 8 years. From creating their logo, to their rebrand in 2019. Working on their packaging, and using them as a base for experimentation. They're a set of clients that have trusted us blindly, helping us becoming the designers we are today!

In the crowded landscape of tea, Wah Tea was bold enough to let us make BLACK their brand colour back in 2010. This colour became their identity and a big part for their sales relative to their competitors in the Kangra Valley. Even today, when we rebranded them, the colour black was the only thing that remained consistent.

Over the last 5 years, Wah Tea also runs a boutique property in their gardens called the Lodge at Wah, and the Tea Room at Wah. We have brand all their offshoot brands as well!


Wah Tea helms from the lesser known tea regions of India, making its flavour unique. Nestled amidst the Dhauladhar Mountains in Himachal Pradesh, this plantation gains many benefits from its location. That's why the mountains became synonymous with Wah Tea, and we choose to use that in all their brand extensions. No matter colour, or format – the mountain range always shows up for the Wah TEa product lines.

If you look at their three ranges of products:
• the stand up pouches (for large quantities)
• the cardboard tubes (for gifting or trying new flavours)
• the Health Teas (using himalayan herbs)
you will see how we have adapted the usage of the mountains to stand out in each, while remaining similar.


Being an eco resort along with a part organic plantation, Wah Tea also emphasises on the importance of reducing waste. As their design partners, we try to carry this through in their packaging too. Their new range is designed in cardboard tubes and uses no plastic. It is also reusable making it much more sustainable product overall.


Credits: Wah Tea, The Lodge at Wah