Stopzi
VISUAL IDENTITY
FMCG
DIRECT TO CONSUMER
PACKAGING
VISUAL IDENTITY
FMCG
DIRECT TO CONSUMER
PACKAGING

Stopzi by Tenshi is a new mint-flavoured OTC anti-diarrheal designed for fast and effective action. The product was primarily created for markets in Australia, Dubai and Canada.

The target demographic is on the move professionals who eat out frequently as a choice or occupational outcome. People between the ages of 20 and 45, who have an active work life. The primary objective was to design the branding and packaging in a way that caught the eye of someone looking for a quick and effective solution for diarrhea, amidst a number of other similar products.

Logo

The circle element was used as a visual cue for a full stop, since the brand name resonates with something coming to an end. The gradient was used on it to convey the major selling points of the brand - quick dissolve, rapid action.


Packaging

In order to highlight the minty flavour and the soothing qualities of the product, we were leaning towards greens all along. The green is also vastly different from the blues and purples, usual in the packaging of such products, helping the  product stand out on a busy shelf.
One of the main focus points for this design was to give a consumer all the information they need upon a quick glance. Starting from the name, StopZi ( short forStop Loosies) to using gradients and full stop/ circle motifs. Gradients are a great way to convey motion, and the circle is the strongest visual cue for pause.




Client: Tenshi Life Sciences

Stopzi
VISUAL IDENTITY
FMCG
DIRECT TO CONSUMER
PACKAGING
VISUAL IDENTITY
FMCG
DIRECT TO CONSUMER
PACKAGING

Stopzi by Tenshi is a new mint-flavoured OTC anti-diarrheal designed for fast and effective action. The product was primarily created for markets in Australia, Dubai and Canada.

The target demographic is on the move professionals who eat out frequently as a choice or occupational outcome. People between the ages of 20 and 45, who have an active work life. The primary objective was to design the branding and packaging in a way that caught the eye of someone looking for a quick and effective solution for diarrhea, amidst a number of other similar products.

Logo

The circle element was used as a visual cue for a full stop, since the brand name resonates with something coming to an end. The gradient was used on it to convey the major selling points of the brand - quick dissolve, rapid action.


Packaging

In order to highlight the minty flavour and the soothing qualities of the product, we were leaning towards greens all along. The green is also vastly different from the blues and purples, usual in the packaging of such products, helping the  product stand out on a busy shelf.
One of the main focus points for this design was to give a consumer all the information they need upon a quick glance. Starting from the name, StopZi ( short forStop Loosies) to using gradients and full stop/ circle motifs. Gradients are a great way to convey motion, and the circle is the strongest visual cue for pause.




Client: Tenshi Life Sciences