Mill's
VISUAL IDENTITY
MOTION GRAPHICS
VISUAL IDENTITY
MOTION GRAPHICS

Mill’s is an editorial device to aid international businesses despite the obstacles of logistics and travel that the world is currently facing.

It has emerged from Art Valley, Milan to help conduct remote negotiations and relaunch customer conversations.

Mill’s is constantly moving and flowing: an inexhaustible, editorial movement that continually produces effective results for continuing and maintaining businesses.

To support their business flow, we chose to create a logo for the brand that represents the M in form while acting like a windmill. The oldest, and most effective mill one knows.

Some of the alternate routes presented to the client also had some fun stuff going for them.

For a dynamic identity concept, we created a rotating windmill-like structure that uses the same three geometric elements to create a minimal M. For another logo exploration, we tried to work the form of The Colosseum into the M letterform since the brand is based in Italy!

Client: Art Valley, Milan , Italy

Mill's
VISUAL IDENTITY
MOTION GRAPHICS
VISUAL IDENTITY
MOTION GRAPHICS

Mill’s is an editorial device to aid international businesses despite the obstacles of logistics and travel that the world is currently facing.

It has emerged from Art Valley, Milan to help conduct remote negotiations and relaunch customer conversations.

Mill’s is constantly moving and flowing: an inexhaustible, editorial movement that continually produces effective results for continuing and maintaining businesses.

To support their business flow, we chose to create a logo for the brand that represents the M in form while acting like a windmill. The oldest, and most effective mill one knows.

Some of the alternate routes presented to the client also had some fun stuff going for them.

For a dynamic identity concept, we created a rotating windmill-like structure that uses the same three geometric elements to create a minimal M. For another logo exploration, we tried to work the form of The Colosseum into the M letterform since the brand is based in Italy!

Client: Art Valley, Milan , Italy