Curio is an Ahmedabad based dips brand making fun dips in yum flavours. Originating from the Jhabua region where they source their primary ingredients from, they set out to carve and create an identity for themselves by going to their hearty roots in Madhya Pradesh and calling attention to the Bhil community by adapting elements of Bhil Art into their packaging.
Our role was to refresh their brand and packaging, along with the art direction of their brand shoot.
WHY GAMES?
Each project has it's own set of creative challenges. With Curio, our challenge was to showcase their fun and innovative flavours like Bhut Jolokia Salsa, or Gunpowder Dip, in an equally fun manner.
The way to do this? Games!
We designed labels for 2 ranges: Tomato Dips and Emulsified Dips. The Tomato Dips were designed with Paper Games and the Emulsified Dips were designed with Board games. Each dip is then assigned a game that suits its flavour profile.
Photography: Shubhi Gakhar
Photoshoot Styling: Rhea Patel